Leading NZ Sales Brokerage selling to Supermarkets
- Nationwide supermarket coverage across New Zealand.
- 80+ field sales experts visiting stores weekly or fortnightly.
- Unmatched reporting systems for real-time insights.
Our Services
Helping Your Brand Succeed in New Zealand Supermarkets
KML provides a comprehensive, end-to-end partnership that maximizes your brand’s sales, visibility, and success in New Zealand supermarkets. Our integrated approach ensures seamless execution, from strategic planning to in-store representation, so your brand gets the attention it deserves.
Key Account Management
Key Account Management
We work directly with Supermarket Head Offices, handling everything from new product presentations to category reviews, forecasting, and promotional planning, ensuring your brand is well-positioned for success.
Field Sales Representation
Field Sales Representation
Our expert team drives distribution growth, secures prime shelf positioning, and manages display execution to increase sales and brand presence. Every interaction is tracked against key performance indicators for measurable success.
Merchandising Excellence
Merchandising Excellence
More than just shelf stocking—our merchandisers ensure stock availability, pricing accuracy, and compliance while leveraging store relationships to unlock extra display opportunities and maximise visibility.
Advanced Systems & Reporting
Advanced Systems & Reporting
With market-leading technology and real-time reporting, we provide powerful insights, helping brand owners make data-driven decisions for long-term growth.
KML Comprehensive Solutions
- Drive In Store New & Existing Product distribution increases.
- Drive growth in both shelf space and share of shelf.
- Secure In store displays to maximise sales, consumer trial and repeat purchase.
Talk To Our Experts
Specialists in retail management, grocery distribution, and field sales.
John Timms and the KML team help FMCG brands get stocked and sold in NZ’s leading supermarkets.
Let’s discuss your brand’s growth
Why Choose KML?
Grocery Field Sales Agency
We deliver growth against core KPIs. Whatever your goals are, we look forward to discussing them with you and to agreeing strategies and executing plans to achieve them. We are used to celebrating success through achievement of Brand Owner goals.
Highly experienced team who are specialists in Supermarket Field Sales and National Account Management
The KML team of 80 sales people drive increased Brand Owner distribution, sales, shelf space and displays to Supermarkets nationally.
13
Territory Managers for New World and PAK’nSAVE
17
Sales Reps for Countdown and Fresh Choice
50
Merchandisers for New World and PAK’nSAVE
80
Experts driving sales and growth
FAQ
Frequently asked questions
What services does KML Retail Management Services provide?
KML is a New Zealand-based FMCG sales and merchandising agency that helps brand owners increase distribution, secure shelf space, drive sales and manage supermarket relationships across nationwide retail outlets.
How does KML help New Zealand brands get into supermarkets?
KML works on behalf of brand owners to represent products to supermarket head offices and store managers, manage field sales teams, negotiate category placements, and plan promotional activity to increase product visibility and sales.
What’s the difference between a sales agency like KML and a distributor?
A distributor buys and resells products, handling stock management and logistics. KML, as a broker, acts on behalf of the brand owner to sell products, manage in-store execution and drive sales performance without purchasing inventory.
Which New Zealand supermarkets does KML work with?
KML’s nationwide field sales team engages with major NZ supermarkets including Foodstuffs formats (e.g. New World, PAK’nSAVE) and Woolworths supermarkets, ensuring coverage, compliance and visibility for brands.
How does KML measure success for a brand?
Success is measured through increased sales, improved distribution, better shelf space, field reporting, and brand owner satisfaction, backed by data from systems that track distribution, promotional results and supermarket execution.
What reporting will I receive from KML?
KML provides comprehensive reporting that may include sales progress, distribution metrics, in-store compliance, promotional performance and insights that help guide future activity and improve results.
Can KML help with merchandising and stock display?
Yes. KML’s field teams and merchandisers ensure products are on shelf, correctly priced, displayed effectively and compliant with store planograms, helping maximise visibility and sale opportunities.
How do KML’s field sales teams operate nationwide?
KML has an extensive field team that regularly calls on supermarkets across New Zealand, visiting key stores weekly or more, to negotiate distribution, manage displays, and ensure product performance meets KPIs.
What types of brands benefit most from working with KML?
Brands in the FMCG sector, whether local or international, benefit from KML’s supermarket sales expertise, strong retailer relationships and in-store execution experience, especially when looking to grow NZ distribution and sales.
What makes KML different from other sales and merchandising agencies in NZ?
KML combines deep local market knowledge, a large nationwide field force, advanced reporting systems and a performance-driven commercial model that aligns closely with brand goals and builds long-term supermarket success.
