The supermarket channel is comprised of Foodstuffs New Zealand (PAK’nSAVE and New World) and Woolworths NZ (formerly Countdown).
Merchandising Services Agency
Our Merchandisers aren’t just responsible for filling the shelves.
They also make sure sufficient stock is available in the store to prevent future out of stocks.
If needed, they correct the store’s computer stock counts to make sure sufficient stock is being ordered going forward.
They also check that the correct pricing is showing.
They can build displays and look for extra display opportunities since they have such good relationships with people who work in the stores.
They check that compliance in store is correct: the correct products are stocked; the correct planogram is being used and that displays are up.
New Zealand has two major supermarket groups.
FAQ
Frequently asked questions
What is merchandising excellence and why does it matter for FMCG brands?
Merchandising excellence means achieving high standards of in-store product presentation, stock availability, pricing accuracy and display compliance so your products look attractive to shoppers and sell well. It’s essential for FMCG brands competing on crowded supermarket shelves.
How does KML’s merchandising team support supermarket performance?
KML’s merchandisers ensure your products are on shelf, correctly priced, stocked appropriately and featured in agreed displays. They also identify opportunities for additional displays to increase visibility and sales.
Which retailers does KML’s merchandising excellence cover?
KML’s merchandising services cover key supermarket groups across New Zealand, including Foodstuffs brands (like New World and PAK’nSAVE) and Woolworths formats, ensuring broad national coverage and consistent brand representation.
What’s the difference between merchandising and field sales?
Field sales focuses on selling, securing shelf space and negotiating with retailers, whereas merchandising ensures day-to-day execution in stores, stock levels, pricing, planogram compliance and display execution to maximise visibility.
How often do KML merchandisers visit retail stores?
Visit frequency depends on the store and brand plan, but KML’s merchandising team calls regularly to maintain stock availability, manage tickets, refresh displays and ensure products meet retailer standards.
How does merchandising excellence improve sales performance?
High-quality merchandising ensures products are easy for shoppers to find, stocked correctly and visually compelling, which leads to better shopper engagement and ultimately stronger sales performance.
Can KML help with promotional displays and seasonal campaigns?
Yes. KML’s merchandising team implements promotional displays and seasonal activations in line with a brand’s merchandising plan to attract shopper attention and support campaign performance.
What kind of reporting will I receive on merchandising activity?
KML provides insight into stock compliance, display execution, store-level issues and opportunities identified by merchandisers, helping you understand how your in-store performance is tracking and where improvements may be made.
How does merchandising excellence work with other KML services?
Merchandising excellence supports field sales, account management and data reporting by ensuring executions agreed with retailers are maintained on the ground, giving brands seamless support from negotiation through to in-store performance.
Why should FMCG brands prioritise merchandising excellence in NZ?
In a competitive New Zealand market, strong merchandising helps brands stand out on shelf, maintain customer trust through consistent stock and display standards, and capture more sales from shoppers at point of purchase.
