Key Account Management

Every Brand Owner has an experienced Key Account Manager assigned to their business to maximise sales, distribution, and market share with FMCG supermarket head office buyers and through the field team.

KML Territory Managers and Merchandisers call on the Foodstuffs North Island and Foodstuffs South Island stores and KML Part Time Sales Representatives call on the Woolworths stores.

New Product Presentations

Preparing new product presentations, presenting to supermarket Head Office buyers, participating in Category Reviews, CPT negotiations with Foodstuffs and completing all the Admin. that’s needed…

Category Reviews/Business Reviews

Preparing and presenting business reviews of how the Brand Owner’s business is performing, results achieved, opportunities etc.

Promotional Planning

Preparing, presenting and loading promotional programmes for the supermarket Head Offices in their portal designed to maximise results for the money spent.

Keeping track of how much Foodstuffs is charging the Brand Owner for the Foodstuffs Centre Coop (automatic mailer/promotional fees) and display terms in the Foodstuffs Commercial Model to identify and action any shortfalls.

Forecasting

Keeping the Brand Owner up to date with anticipated forecast volumes to ensure sufficient inventory is produced along with anticipated financial results.

Tools for the Field Sales Team

Preparing presenters, deal sheets, selling strategies, promotional expenditure guidelines etc. for the field team to use when selling the Brand Owner’s products to maximise instore results.